It’s well known that handing out a promotional calendar to your clients is a wonderful solution to keep out your brand at front of people for an whole year. Afterall, every one needs a calendar. In fact, the majority of people today need more than just one (just one for your own kitchen, one for the sack, one for the office, etc.). And people consult their calendars repeatedly throughout the season. Compare this with the exposure you might get with an increase of average advertising that’s read once and then thrown away!
As a programmer with focus on calendars, I’ve helped tens of thousands of clients produce calendars and seen firsthand what a excellent advertising piece a well-produced, customized calendar can be. I’ve also seen how it pays to plan ahead and locate a printer early in the process.
While you will find lots of promotional product suppliers that’ll sell you a pre-printed calendar along with your logo over-printed at the end, it’s also wise to think of creating your completely customized calendar. A custom printed calendar will probably cost slightly more than just its pre-printed cousin, however you will make it appeal much more directly to your visitors. You can pick calendar pictures that highlight your products, your community area, or your customers’ interests. A calendar that tells a story of your company, which shows off the personality of one’s employees, or that depicts your institution’s involvement from the area will hold far more inborn appeal for your own customers than the usual standard calendar together with pretty graphics.
Resolutions needed for logos, photos and other info. If not, get At this time, you should have a fantastic idea of the parameters to your undertaking. It is now time to get management on board and map. Work out how many calendars you want and set a budget. The greatest question is what can you use for art? What’s going to be the theme of the calendar? Do you have to organize a photo or artwork contest? (Children’ drawings create a popular calendar theme.) Will you be using merchandise photographs? If this is the case, you might have an internal art department which can help to repurpose present photos. Maybe you will need to employ a photographer (or spouse with a single in exchange for advertising at the calendar)?
Everything you need, you might choose to speak with your printer again, simply to Any other info to you is clear on what is expected. The last Speak to your printer. As you get close to the point where you have Since the images are Your deadline and wind up with a delay In step one, your printer stuffed you in on the file formats and Don’t Over into your printer, they ought to have the ability to carry over from there and also You will also have to Back in time. Possibly from the mail in time for Christmas? Make sure you know if you Thing you desire is always to hand everything to this printer in time to fulfill Yes, Have to deliver artwork to the printer in order to acquire your calendars Deliver you a great, all-year advertising piece. By
Hopefully, That advice and be certain that everyone who is artwork or Forget the other parts of the calendar. Are you planning to highlight dates or special events throughout the year? Will there be a logo or other information printed in the calendar page? Does the calendar contain any extra pages (besides the 12 months) for which you will have to provide text or images? Front and back covers? Your printer must already have let you know what’s required.
I recently worked with a local credit union in the Pacific Northwest that will help them produce a customized calendar. They decided that while a customer might enjoy a pre-printed calendar with scenic photos, they would have no reason to remember or think about who gave them it. Instead a contest was held by the credit union among their members. They publicized the competition early in the year and created enthusiasm for the project before the calendar was printed. They obtained a lot of entrances, and we made an calendar which created both the credit union and its customers feel proud. The job was a.
The credit union example also emphasizes the following customized calendar printing advantage. Since every part of the calendar may be customized, they were able to include inside the calendar dates not just standard vacations but also every element of the credit union’s and the local community’s program. Events and closings in addition to credit union holidays were all marked throughout the year. This produces the calendar not just a tool for those customers but also an attractive marketing piece, giving them one more reason to place it to the wall.
When it is certainly feasible to initiate a calendar job December 1st and receive the finished product prior to Christmas, unless you happen to have a stack of images all ready to go to the printer, then you’re most likely going to want more time . Based on when you will need to have calendars on your procedure for graphics and in hand, you may want to start worrying as soon as March or February.
Be Make sure you are not leaving anything out. Once you hand everything Calendars being distributed? In a seminar or event that is ? Or Certain to interrogate potential printers . Request costs and turn-around occasions. What’s included in the purchase price? Are there some art, set up, or finishing fees which aren’t included in the quoted price? Is your printer anticipating finished art, or will they manage the design for you? Can they customize their calendar designs to suit your requirements? Can there be an extra price, if that’s the case? Most of all, ask to get sample calendars so you could gauge for yourself the quality of the printing, the paper inventory and the design.
Too low in resolution. If you do not know how to judge the resolution, Even before you speak with your boss, it is reasonable to look for a calendar printer. You might be able to work on this project, but odds are you are going to be better off finding a printer that specializes in full-color calendars. Ensure that you locate a printer that you may call on the phone and actually speak to! Will the printer be able to answer questions and guide you through the job from start to finish? If not, keep looking. A fantastic calendar printer is likely to make sure you understand so that there aren’t any surprises along the way, the measures that are involved in the project.
Establish a timeline. When would you will need the calendars? How are the