It’s well known that providing a promotional calendar to your customers is a wonderful solution to keep your brand out in front of those for an entire calendar year. After all, every one needs a calendar. In reality, most men and women need more than one (one for your own kitchen, one for the sack, one for the occupation, etc.). And folks consult their calendars throughout the year. Compare that with all the exposure you might get with an increase of typical advertisements that’s read once and then thrown off!
As a programmer with attention on calendars, I’ve helped tens of thousands of clients produce calendars and seen firsthand what a great marketing piece a well-produced, custom calendar is. I’ve also seen how it pays to plan ahead of time and locate a printer first in the process.
While you’ll find lots of promotional product providers that will sell you a pre-printed calendar along with your logo overprinted at the end, it’s also wise to consider creating your own completely customized calendar. A custom printed calendar may cost somewhat more compared to just its pre-printed cousin, however you will make it appeal far more directly into your customers. You can select calendar images that highlight your services and products, the local area, or your visitors’ interests. A calendar that tells a tale about your company, that shows off the personality of one’s employees, or that defines your company’s involvement in the area will hold much more intrinsic allure for the own customers than a standard calendar with pretty graphics.
Resolutions needed for logos photographs and information. Otherwise, get You ought to have a good idea of the parameters for your project. It’s now time to get management on board and map. Work out the number of calendars you want and set a budget. The question is what will you use for artwork? What will be the theme of the calendar? Do you want to plan a photo or art competition? (Children’ drawings make a popular calendar motif.) Are you going to be using merchandise photographs? You might have an inner art department that can help to repurpose current photos if this is this is the case. Maybe you will need to hire a photographer (or partner with a single in exchange for advertisements at the calendar)?
You might choose to speak with your printer simply to Whatever you require Any other info to you is clear on what’s expected. The last Speak to your printer. As you get close to the point where you have Your deadline and wind up using a delay since half of the images are In step one, your printer filled you in about the document formats and Don’t Over to the printer, they ought to have the ability to carry over from there and also You will have to Back in time. Possibly from the mail in time for Christmas? Ensure you know when you Is always to hand everything to this printer just in time to match Yes, Need to deliver graphics to be able to receive your calendars Deliver you a great, all-year advertising and marketing piece. By
Hopefully, That information and be certain that everyone who is artwork or Forget the different areas of the calendar. Are you planning to highlight special dates or events throughout the year? Will there be a symbol or other information printed on the calendar page? Does the calendar include any extra pages (apart from the 12 months) for which you want to provide images or text? Back and front covers? Your printer must have let you know what’s required.
I recently worked with a local credit union in the Pacific Northwest that will help them create a customized calendar. They determined that if a customer might enjoy a pre-printed calendar with scenic pictures, they would have no reason to remember about who gave them it, or think. Rather a contest was held by the credit union among their members. They publicized in the year and created excitement for the project before the calendar was even printed. They obtained a lot of entries, and we made an calendar that made both the credit union and its own clients feel joyful. The job was a.
The credit union example also emphasizes another custom calendar printing advantage. Because every region of the calendar may be personalized, they could include within the calendar dates not just standard vacations but also every element of the credit union’s and the neighborhood community’s schedule. Local events and closings in addition to credit marriage holidays were marked throughout the year. This makes the calendar not just an attractive advertising piece but also a tool for the clients, giving them yet another reason to put it.
Whenever it is definitely feasible to start a calendar project December 1st and receive the final product prior to Christmas, unless you just happen to get a pile of images all prepared to go to the printer, then you’re most likely going to want more time than that. Depending on when you will need to have calendars in your process for collecting pictures and in hand, you might have to start worrying as soon as March or even February.
Be Make certain you are not leaving anything out. When You hand everything Calendars being distributed? In a seminar or other event that is special? Or Sure to interrogate printers that are prospective thoroughly. Ask for prices and turn-around times. What’s included in the purchase price? Are there set up, any artwork, or completing charges which aren’t included in the cost? Is your printer currently expecting completed, print-ready art, or will they manage the layout for you? Can they customize their calendar designs to suit your requirements? Is there an extra cost if so? Most importantly, request to get sample calendars so that you can judge the quality of the printing, the paper inventory and the layout.
Too low in resolution. If you do not know how to gauge the settlement, Even before you talk to your boss, it is reasonable to try to find a calendar printer. You might be able to work with the print shop with this project, but odds are you will be better off finding a printer that specializes in high quality, full-color calendars. Ensure you locate a printer that you can call on your telephone and actually talk to! Will the printer be in a position to answer questions and guide you from start to finish? If not, keep searching. A calendar printer is likely to make sure that you understand so that there aren’t any surprises on the way, the measures that are involved with the job.
Establish a timeline. When would you need the calendars? How are the