It is well known that handing out a promotional calendar to your clients is a great solution to maintain your brand out in front of people for an entire year. After all, everyone wants a calendar. In reality, the majority of men and women desire more than one (one for the kitchen, one for the bedroom, you for the office, etc.). And people consult their calendars throughout the season. Compare that with the exposure you might get with more typical advertising that is read once and thrown away!
As a designer with focus on calendars, I have helped hundreds of customers create calendars and seen first hand what a great marketing piece a well-produced, custom calendar can be. I’ve also seen how it pays to plan ahead of time and find a printer first in the process.
While you’ll find many promotional product suppliers that’ll sell you a pre-printed calendar along with your logo overprinted at the bottom, you should also think of creating your own completely customized calendar. A custom printed calendar will probably cost a little more compared to its pre-printed cousin, however, you can make it appeal a great deal more directly into your visitors. You can select calendar pictures that highlight your products, the regional area, or even your customers’ interests. A calendar that tells a tale of your company, which shows the personality of one’s employees, or that depicts your company’s involvement in the community will hold a great deal more intrinsic allure for the own customers than a generic calendar together with pretty graphics.
You might want to talk to your printer to everything you need Over to the printer, they should have the ability to carry over from there and Have to deliver art so as to receive your calendars Low in resolution. If you do not know how to gauge the resolution, Back in time. Thing you want is to hand everything to this printer just in time to meet Calendars being dispersed? At special event or a seminar? Or You need to have a fantastic idea of the parameters to your undertaking. It is now time to get management on board and map out the information. Work out how many calendars you desire and establish a budget. The biggest question is what will you use for artwork? What will be the theme of the calendar? Do you have to plan a art or photograph competition? (Children’ drawings create a popular calendar theme.) Will you be using product photos? If so, you might have an internal art department which could help repurpose existing photos. Perhaps you will need to employ a photographer (or spouse with one in exchange for advertisements at the calendar)?
Certain to interrogate potential printers thoroughly. Ask for times and costs. What is included in the purchase price? Are there any art, set up, or completing fees which aren’t included in the quoted cost? Is the printer expecting finished, print-ready art, or will they manage the design for you? Can they customize their calendar designs to suit your requirements? Can there be an extra price, if that’s the case? Ask to receive sample calendars so that you can gauge for yourself the quality of the printing, the paper inventory and the design.
In step one, your printer filled you in on the document formats and Before you talk to your boss, it is reasonable to find a good calendar . You could be able to work on this undertaking, but odds are you are going to be better off finding a printer that specializes in high quality, full-color calendars. Make sure you find a printer that you may call on the phone and really speak to! Can the printer be able to answer questions and lead you from start to finish? If not, keep searching. A calendar printer is likely to ensure that you understand that there aren’t any surprises on the way, all the measures that are involved in the project.
Since the pictures are, your deadline and then wind up using a delay Make sure you aren’t leaving anything out. Once you hand everything Don’t Be Possibly from the email in time for Christmas? Make sure you know when you By Set a timeline. When do you will need the calendars? How are the That advice and make certain that everyone who is providing art or Resolutions required for logos, photographs and other information. If not, get Forget the different parts of the calendar. Are you really planning to highlight special events or dates throughout the year? Are there a logo or other information printed on the calendar page? Does the calendar include any additional pages (besides the 12 months) for which you want to provide images or text? Front and rear covers? Your printer must have tell you what’s required.
I worked with a local credit union in the Pacific Northwest that will assist them produce a customized calendar. They decided that if a client might appreciate a pre-printed calendar with scenic pictures, they would have no special reason to remember or consider who gave them. Rather a photo contest was held by the credit union among their associates together with scenery in the Pacific Northwest’s theme. They publicized the contest early in the season and created considerable excitement for the job long before the calendar was printed. They received a lot of entries, and we made an calendar which created both the credit union and its customers feel proud. From an aesthetic and a marketing standpoint, the project proved to be a.
The credit union example also highlights another customized calendar printing edge. Because every area of the calendar may be personalized, they were able to include within the calendar dates not only normal holidays but also every aspect of the credit union’s and the local community’s program. Closings and credit union vacations as well as local events were marked during the year. This makes the calendar not just an attractive marketing piece but also a tremendously useful tool for those customers, giving them yet another reason to put it on the wall.
While it is surely possible to start a calendar job December 1st and receive the final product before Christmas, if you don’t happen to get a stack of images all ready to go to the printer, you are most likely going to need more time . Based on when you will need to have calendars in hand and in your procedure for collecting pictures, you might need to begin stressing as early as March or even February.
Speak to your printer. As you get near the point where you have
Hopefully, Any other information to you is clear on what is expected. The last Deliver you a great advertising piece. You will have to