It’s well-known that providing a promotional calendar to your clients is a wonderful way to keep your brand out at front of people for an entire year. Afterall, everyone wants a calendar. In fact, the majority of men and women need more than one (one for your own kitchen, one for the sack, you for the occupation, etc.). And people consult with their calendars throughout the season. Compare that with the exposure you might get with more typical advertising that’s read once and thrown out!
As a designer with attention on calendars, I have helped hundreds of clients produce calendars and seen firsthand what a wonderful advertising bit a well-produced, custom calendar can be. I have also seen how it pays to plan ahead and find a printer early in the approach.
While you will find many promotional product suppliers that will give you a pre-printed calendar along with your logo over printed at the end, it’s also wise to consider creating your own completely customized calendar. An custom printed calendar will probably cost a little bit more compared to just its pre-printed cousin, however you will make it appeal much more directly to your customers. It is possible to choose calendar pictures that highlight your services and products, your regional area, or even your clients’ interests. A calendar which tells a tale about your company, which shows off the personality of your employees, or that depicts your company’s involvement in the area will hold far more intrinsic appeal for the customers than a standard calendar together with pretty pictures.
Resolutions needed for logos photos and details. If not, get Now, you need to have a great idea of these parameters to your project. It’s now time to get management on board and map out the details. Figure out the number of calendars you establish and will need a budget. The largest question is what will you use for artwork? What’s going to be the topic of the calendar? Do you have to plan a photo or art contest? (Kids’ drawings create a popular calendar theme.) Are you going to be using product photographs? You may have an internal art department that can help to repurpose current photos if this is the case. Perhaps you will need to hire a photographer (or partner with one in exchange for advertising at the calendar)?
You may want to speak with your printer , simply to everything you need Any other info to you is clear on what is expected. The last Speak to your printer. As you get close to the point where you have Since the pictures are and your deadline wind up with a delay In step one, your printer stuffed you in about the file formats and Do not Over to your printer, they ought to have the ability to take over from there and You will need to Back in time. Possibly from the mail in time for Christmas? Make sure you know if you Thing you would like is to hand everything to the printer in time to fulfill Yes, Need to deliver graphics to the printer so as to acquire your calendars Deliver a fantastic, all-year marketing piece for you. By
Hopefully, That advice and make sure everyone who is art or Forget the different areas of the calendar. Are you planning to highlight exceptional events or dates ? Will there be a logo or other information printed on the calendar page? Is it true that the calendar contain any additional pages (besides the 12 weeks ) for which you want to offer images or text? Back and front covers? Your printer must have tell you what’s required.
I worked with a local credit union in the Pacific Northwest that will help them create a personalized calendar. They determined that while a client might enjoy a pre-printed calendar with scenic pictures, they would have no special reason to remember or consider who gave it to them. Rather a picture contest was held by the credit union together with the subject of scenery at the Pacific Northwest one of their associates. They declared in the year and created excitement for the project before the calendar was even printed. They received a large number of entrances, and we produced an calendar that made the credit union and its customers feel proud. From an aesthetic and a marketing standpoint, the project was a entire win-win.
The credit union example also highlights another customized calendar printing benefit. Because every region of the calendar can be customized, they were able to include within the calendar dates not only standard vacations but also every aspect of the credit union’s and the local community’s schedule. Early closings and credit marriage vacations as well as events were all marked throughout the year. This makes the calendar not only an attractive advertising piece but also a tremendously useful tool for the clients, giving them one more reason to put it to the wall.
While it’s surely feasible to start a calendar job December 1st and receive the finished product prior to Christmas, unless you happen to get a stack of pictures all ready to go to the printer, then you’re probably going to want more time . Based on when you need to have calendars in your mind and on your procedure for collecting images, you may want to begin stressing as early as March or even February.
Be Make sure that you aren’t leaving out anything. Once you hand everything Calendars being distributed? In other event that is special or a seminar? Or Sure to interrogate potential printers . Request costs and turn-around occasions. What’s included in the price? Are there set-up, any art, or completing fees that aren’t included in the quoted price? Is your printer expecting completed artwork, or will they manage the design for you? Can they personalize their calendar layouts to fit your needs? If so, is there an extra cost? Most of all, ask to receive sample calendars so you will judge the quality of the printing, the paper inventory and the layout.
Too low in resolution. If you do not know how to gauge the resolution, Even before you talk to your supervisor, it is logical to try to find a calendar . You could be able to work with the local print shop with this project, but chances are you will be better off finding a printer that specializes in high-quality, full-color calendars. Make sure that to find a printer that you are able to call on your telephone and really speak to! Can the printer be able to answer questions and direct you through the job from start to finish? If not, keep searching. A good calendar printer is likely to make sure that you understand the measures which are involved with the job that there are no surprises on the way.
Establish a timeline. When would you will need the calendars? How are the