It’s well known that offering a promotional calendar to your customers is a wonderful solution to keep your brand out at front of people for an whole year. After all, everyone else wants a calendar. In actuality, the majority of people today desire more than one (one for your own kitchen, one for your sack, you for the job, etc.). And individuals consult their calendars repeatedly throughout the year. Compare that with all the vulnerability you have with an increase of average advertising that’s read once and then thrown off!
As a designer with focus on calendars, I have helped tens of thousands of clients produce calendars and seen first hand what a excellent marketing piece a well-produced, custom calendar is. I’ve also found how it pays to plan ahead of time and find a printer early in the approach.
While you’ll find lots of promotional product providers that will give you a pre-printed calendar along with your logo over printed at the bottom, it’s also wise to think about creating your completely customized calendar. A custom printed calendar will probably cost a little more compared to its pre-printed cousin, however you can make it appeal much more directly into your customers. You can select calendar images that highlight your products, your regional area, or even your customers’ interests. A calendar which tells a tale of your company, that shows off the personality of one’s employees, or that defines your institution’s participation from the community will hold far more inborn appeal for your own customers compared to a standard calendar with pretty pictures.
You may choose to speak to your printer only to everything you need Over to the printer, they need to have the ability to carry over from there and also Have to deliver art in order to get your calendars Too low in resolution. If You Don’t know how to judge the settlement, Back in time. Thing you would like is to hand everything to the printer in time to fulfill Calendars being distributed? In a conference or other event that is special? Or You should have a great idea of these parameters for your project. It’s now time to get management on board and map out the information. Figure out how many calendars you establish and want a budget. The question is what can you use for art? What’s going to be the subject of the calendar? Do you will need to plan a art or photograph contest? (Kids’ drawings make a favorite calendar theme.) Will you be using product photographs? You may have an art department which can help to repurpose existing photos if so. Perhaps you have to hire a photographer (or partner with one in exchange for advertising in the calendar)?
Certain to interrogate prospective printers . Ask for costs and turn-around times. What is included in the purchase price? Are there set-up, any artwork, or finishing charges which aren’t included in the quoted price? Is the printer currently expecting finished artwork, or can they manage the design for you? Can they personalize their calendar layouts to suit your requirements? Is there an extra cost, if that’s the case? Most of all, request to get sample calendars so that you could judge for yourself the quality of the printing, the paper stock and the layout.
In the first step, your printer stuffed you in about the document formats and Before you speak with your supervisor, it is sensible to try to find a calendar . You might be able to work to your community print shop with this project, but odds are you will be better off finding a printer that specializes in high quality, full-color calendars. Make sure to locate a printer who you may call on the telephone and really speak to! Will the printer be able to answer questions and lead you from start to finish? If not, then keep searching. A good calendar printer will make sure that you understand that there are no surprises on the way, the measures which are involved in the job.
Because the pictures are and Your deadline wind up having a delay Ensure you are not leaving anything out. Once you hand everything Do not Be Maybe from the mail in time for Christmas? Ensure you know when you By Set a timeline. When do you will need the calendars? How are the That information and be sure that everyone who is providing artwork or Resolutions required for logos, photographs and other details. If not, get Forget the different parts of the calendar. Are you really currently planning to highlight special events or dates during the year? Will there be a logo or other information printed in the calendar page? Does the calendar include any additional pages (apart from the 12 months) for which you need to offer images or text? Rear and front covers? Your printer must have tell you what is required.
I worked with a local credit union in the Pacific Northwest to help them create a personalized calendar. They determined that while a customer might appreciate a pre-printed calendar with scenic pictures, they’d have no reason to remember about who gave it to 31, or think. Rather the credit union held a picture contest together with scenery in the Pacific Northwest’s subject among their members. They publicized the competition early in the season and created considerable excitement for the project before the calendar was printed. They received a large number of entrances, and we produced an calendar that created the credit union and its own clients feel proud. From both an aesthetic and a marketing perspective, the job was a overall win-win.
The credit union example also highlights another custom calendar printing advantage. Since every region of the calendar can be customized, they could include within the calendar dates not only normal vacations but also every part of the credit union’s and the neighborhood community’s program. Early closings and credit union vacations as well as local events were all marked during the year. This makes the calendar not just an incredibly useful tool for the customers but also an attractive marketing piece, giving them one more reason to place it to the wall.
When it is surely feasible to initiate a calendar job December 1st and get the final product prior to Christmas, if you don’t happen to have a pile of pictures all prepared to go to the printer, then you’re most likely going to need more time . Depending on when you will need to have calendars in your procedure for pictures and in hand, you might need to start stressing as soon as February or even March.
Talk to your printer. As you get near the point where you have
Hopefully, Any other info to you is clear on what is expected. The final Deliver you a great, all-year advertising piece. You will have to