It is well known that handing out a promotional calendar to your clients is a excellent way to maintain your brand out in front of people for an entire calendar year. After all, everyone wants a calendar. In reality, the majority of folks desire more than just one (just one for the kitchen, one for the bedroom, you for the occupation, etc.). And people consult with their calendars throughout the season. Compare this with the exposure you have with increased typical advertising that’s read once and thrown away!
As a designer with focus on calendars, I have helped tens of thousands of clients produce calendars and seen firsthand what a excellent marketing piece a well-produced, customized calendar can be. I’ve also found how it pays to plan ahead of time and find a printer first in the process.
While you can find lots of promotional product providers that will give you a pre-printed calendar together with your logo overprinted at the bottom, it’s also wise to consider creating your completely customized calendar. A custom printed calendar may cost a little more than just its pre-printed cousin, however you will create it appeal far more directly into your visitors. You can pick calendar images that highlight your services and products, the community area, or even your customers’ interests. A calendar which tells a tale about your company, which shows the personality of one’s employees, or that depicts your institution’s involvement in the community will hold far more inborn allure for your own customers compared to the usual standard calendar with pretty graphics.
Resolutions needed for logos, photographs and info. If not, get Now, you should have a great idea of these parameters to your project. It is now time to get management on board and map out the specifics. Figure out the number of calendars you will want and establish a budget. The largest question is what will you use for art? What’s going to be the subject of the calendar? Do you want to organize a photo or art contest? (Kids’ drawings make a favorite calendar theme.) Will you be using product photographs? If so, you may have an art department which can help to repurpose existing photos. Perhaps you have to employ a photographer (or partner with a single in exchange for advertisements in the calendar)?
You may want to speak with your printer just to, everything you require Any other info for you is clear on what is expected. The last Speak to your printer. As you get near the point where you have Because half of the images are and your deadline end up with a delay In step one, your printer stuffed you in on the file formats and Do not Over to the printer, they ought to have the ability to take over from there and also You will also need to Back in time. Maybe in the email in time for Christmas? Make sure you know if you Thing you would like is to hand everything to the printer only in time to meet Yes, Need to deliver images to the printer in order to receive your calendars Deliver a great, all-year marketing piece. By
Hopefully, That information and be sure that everyone who is providing artwork or Forget the different parts of the calendar. Are you really planning to highlight exceptional dates or events ? Are there a logo or other information printed on the calendar page? Does the calendar include any additional pages (besides the 12 months) for which you want to offer text or images? Front and rear covers? Your printer must have let you know what is required.
I worked with a local credit union in the Pacific Northwest that will assist them produce a personalized calendar. They decided that if a client might appreciate a pre-printed calendar with scenic photos, they’d have no special reason to think about who gave them it, or think. Rather the credit union held a contest among their members with the theme of scene in the Pacific Northwest. They publicized the contest early in the year and generated enthusiasm for the project long before the calendar was printed. They obtained a large number of entrances, and we made an absolutely magnificent calendar which made the credit union and its own customers feel proud. From an aesthetic and a marketing perspective, the job was a overall win-win.
The credit union example also emphasizes another custom calendar printing advantage. Since every component of the calendar may be personalized, they could include within the calendar dates not just standard vacations but also every aspect of the credit union’s and the local community’s program. Closings and credit union holidays in addition to events were marked during the year. This creates the calendar not only a helpful tool for those clients but also an attractive advertising piece, giving them yet another reason to place it.
While it’s definitely possible to begin a calendar job December 1st and receive the finished product prior to Christmas, if you don’t just happen to get a stack of pictures all ready to go to the printer, you are probably going to need more time . Depending on if you need to have calendars in your mind and on your process for images, you might have to start worrying as early as March or even February.
Be Ensure you are not leaving anything out. As Soon as You hand everything Calendars being dispersed? At a seminar or special event? Or Sure to interrogate printers that are prospective completely. Ask for costs and occasions. What’s included in the purchase price? Are there some art, setup, or finishing charges which are not included in the quoted cost? Is your printer currently anticipating finished, print-ready art, or will they handle the layout for you? Can they personalize their calendar designs to fit your needs? If that’s the case, can there be an extra cost? Most importantly, ask to get sample calendars so that you will judge the quality of the printing, the paper inventory and the design.
Too low in resolution. If You Don’t know how to judge the settlement, Even before you talk to your supervisor, it makes sense to find a calendar . You might have the ability to work with this project, but odds are you will be better off finding a printer that specializes in full-color calendars. Ensure to locate a printer who you can call on the phone and actually talk to! Can the printer be able to answer questions and direct you through the job from begin to finish? If not, then keep looking. A calendar printer is likely to ensure that you understand all the measures which are involved with the project that there are no surprises on the way.
Establish a timeline. When would you will need the calendars? How are the