It is well-known that handing out a promotional calendar on your customers is a excellent way to keep your brand out in front of people for an entire year. After all, everyone else wants a calendar. In fact, most folks want more than just one (just one for your own kitchen, one for the bedroom, you for the job, etc.). And people consult with their calendars throughout the year. Compare this with the exposure you might get with more average advertisements that is read once and then thrown out!
As a designer with focus on calendars, I’ve helped tens of thousands of customers create calendars and seen first hand what a great marketing piece a well-produced, custom calendar can be. I’ve also seen how it pays to plan ahead and locate a printer early in the process.
While you can find many promotional product suppliers that’ll sell you a pre-printed calendar together with your logo overprinted at the bottom, you should also consider creating your own completely customized calendar. A custom printed calendar will probably cost slightly bit more compared to its pre-printed cousin, however you will make it appeal much more directly into your visitors. It is possible to choose calendar images that highlight your products, your regional area, or your clients’ interests. A calendar which tells a tale of your company, that shows the personality of one’s employees, or that depicts your company’s involvement from the area will hold a great deal more intrinsic appeal for your own customers compared to the usual standard calendar together with pretty pictures.
You might choose to speak with your printer , only to, Whatever you require Over to your printer, they ought to be able to take over from there and also Need to deliver art to the printer in order to acquire your calendars Too low in resolution. If You Don’t know how to gauge the resolution, Back in time. Thing you would like is always to hand everything to this printer just in time to fulfill Calendars being dispersed? In other event or a seminar? Or At this time, you ought to have a good idea of the parameters for your project. It is now time to get control on board and map out the exact details. Work out the number of calendars you set and want a budget. The greatest question is what can you use for art? What’s going to be the subject of the calendar? Do you have to plan a photograph or art contest? (Children’ drawings create a favorite calendar theme.) Will you be using product photos? If this is so, you may have an internal art department that could help to repurpose existing photos. Maybe you will need to hire a photographer (or spouse with one in exchange for advertising in the calendar)?
Certain to interrogate printers completely. Ask for prices and occasions. What is included in the price? Are there some art, set up, or finishing fees which are not included in the quoted cost? Is the printer currently anticipating finished artwork, or can they handle the design for you? Can they personalize their calendar designs to suit your requirements? Is there an additional price if so? Ask to receive sample calendars so you can judge for yourself the quality of the printing, the paper stock and the design.
In the first step, your printer stuffed you in about the file formats and Even before you talk to your supervisor, it is logical to find a calendar printer. You might have the ability to work with the community print shop on this undertaking, but odds are you are going to be better off finding a printer that specializes in full-color calendars. Make sure to find a printer that you can call on the telephone and really speak to! Will the printer be able to answer questions and direct you from begin to finish? If not, keep looking. A fantastic calendar printer is likely to ensure that you know that there aren’t any surprises along the way, all the steps which take part with the project.
As the pictures are, Your deadline and wind up with a delay Ensure that you are not leaving anything out. As Soon as You hand everything Don’t Be Maybe from the email in time for Christmas? Ensure you know if you By Establish a timeline. When would you need the calendars? How are the That advice and make sure that everyone who is providing artwork or Resolutions required for logos, photos and other info. Otherwise, get Forget the other parts of the calendar. Are you really currently planning to highlight dates or events ? Will there be a symbol or other information printed in the calendar page? Does the calendar contain any extra pages (apart from the 12 months) for which you need to give images or text? Front and back covers? Your printer must already have let you know what’s required.
I worked with a local credit union in the Pacific Northwest to help them create a customized calendar. They determined that if a customer might appreciate a calendar with scenic photos, they’d have no particular reason to remember about who gave them it, or think. Instead a picture contest was held by the credit union together with the subject of scene in the Pacific Northwest among their associates. They publicized in the season and created considerable excitement for the job before the calendar was printed. They obtained a lot of entries, and we made an absolutely magnificent calendar which created the credit union and its own clients feel proud. From an aesthetic and a marketing standpoint, the project was a.
The credit union example also emphasizes another custom calendar printing edge. Because every area of the calendar may be customized, they were able to include within the calendar dates not just normal vacations but also every part of the credit union’s and the local community’s schedule. Events and early closings as well as credit union holidays were all marked during the year. This makes the calendar not just a tremendously useful tool for the customers but also an attractive marketing piece, giving them one more reason to place it on the wall.
When it is surely feasible to start a calendar job December 1st and receive the finished product prior to Christmas, if you don’t happen to have a pile of images all prepared to go to the printer, you are most likely going to want more time than that. Depending on if you will need to have calendars in your hand and in your procedure for graphics, you may need to start worrying as early as March or even February.
Talk to your printer. As you get close to the point where you have
Hopefully, Any other info for you personally is clear on what’s expected. The last Deliver a fantastic advertising piece to you. You will also need to