It is well-known that providing a promotional calendar to your customers is a great way to keep your brand out in front of people for an entire year. Afterall, everyone needs a calendar. In reality, most people today desire more than just one (just one for the kitchen, one for the bedroom, you for the job, etc.). And individuals consult with their calendars throughout the season. Compare that with the exposure you have with increased typical advertising that is read once and thrown away!
As a designer with focus on calendars, I have helped hundreds of customers create calendars and seen firsthand what a great advertising piece a well-produced, customized calendar can be. I’ve also seen how it pays to plan ahead of time and locate a printer early in the approach.
While you will find lots of promotional product suppliers that will give you a pre-printed calendar together with your logo over printed at the end, you should also think about creating your completely customized calendar. A custom printed calendar will probably cost a little bit more compared to its pre-printed cousin, but you will create it appeal much more directly into your visitors. You’re able to select calendar pictures that highlight your products, the local area, or even your customers’ interests. A calendar which tells a tale about your company, that shows the personality of your employees, or that defines your institution’s involvement from the area will hold much more intrinsic appeal for the own customers compared to the usual standard calendar with pretty graphics.
You may want to talk with your printer again, just to, Whatever you require Over to your printer, they should be able to take over from there and also Have to provide graphics to be able to get your calendars Too low in resolution. If you do not know how to judge the resolution, Back in time. Is to hand everything to this printer only in time to fulfill Calendars being dispersed? At other event that is special or a seminar? Or Now, you must have a good idea of the parameters for your undertaking. It’s now time to get control on board and map. Figure out how many calendars you set and need a budget. The question is what can you use for artwork? What will be the subject of the calendar? Do you want to plan a photo or art contest? (Kids’ drawings create a popular calendar theme.) Will you be using product photographs? If that’s the case, you might have an internal art department which may help to repurpose present photos. Perhaps you need to employ a photographer (or partner with one in exchange for advertising in the calendar)?
Certain to interrogate printers that are potential thoroughly. Ask for occasions and prices. What is included in the purchase price? Are there any art, setup, or finishing fees that are not included in the quoted cost? Is the printer anticipating completed artwork, or will they manage the layout for you? Can they personalize their calendar layouts to fit your requirements? Can there be an additional price if that’s the case? Ask to receive sample calendars so you may gauge the quality of the printing, the paper stock and the design.
In the first step, your printer filled you in on the file formats and Before you talk to your supervisor, it makes sense to find a good calendar printer. You may have the ability to work with the community print shop on this project, but odds are you will be better off finding a printer that specializes in high-quality, full-color calendars. Make sure to locate a printer who you may call on the phone and really speak to! Can the printer be in a position to answer questions and lead you through the project from begin to finish? If not, keep looking. A calendar printer is likely to make sure that you understand the steps that are involved with the job so that there are no surprises along the way.
As half of the pictures are then and Your deadline wind up having a delay Make sure you aren’t leaving out anything. As Soon as You hand everything Do not Be Maybe from the mail in time for Christmas? Ensure you know if you By Set a timeline. When do you need the calendars? How are the That information and be sure that everyone who is providing artwork or Resolutions needed for logos, photographs and info. Otherwise, get Forget the other parts of the calendar. Are you really planning to highlight special events or dates ? Will there be a logo or other information printed in the calendar page? Does the calendar include any additional pages (apart from the 12 months) for which you want to provide images or text? Front and rear covers? Your printer should already have let you know what is required.
I recently worked with a local credit union in the Pacific Northwest that will assist them produce a customized calendar. They decided that if a customer might enjoy a calendar with scenic photos, they would have no special reason to think or think about who gave it to them. Rather a contest was held by the credit union one of their members with the theme of scenery in the Pacific Northwest. They declared the contest early in the year and created considerable enthusiasm for the job before the calendar was printed. They received a large number of entries, and we made an absolutely stunning calendar that created the credit union and its own clients feel joyful. From an aesthetic and a marketing perspective, the job proved to be a entire win-win.
The credit union example also emphasizes the following customized calendar printing benefit. Because every area of the calendar can be personalized, they could include inside the calendar dates not just normal holidays but also every aspect of the credit union’s and the neighborhood community’s schedule. Events and closings in addition to credit union holidays were marked throughout the year. This creates the calendar not just an attractive marketing piece but also a tremendously useful tool for the clients, giving them one more reason to put it to the wall.
When it is definitely feasible to start a calendar project December 1st and receive the finished product prior to Christmas, if you don’t happen to get a stack of images all prepared to go to the printer, then you are probably going to want more time . Depending on if you will need to have calendars on your procedure for images and in hand, you may want to begin stressing as early as March or February.
Speak to your printer. As you get close to the point where you have
Hopefully, Any other information for you is clear on what’s expected. The final Deliver a great, all-year marketing piece. You will have to